Digital Trust and the Reconstruction of Trust in the Digital Society: An Integrated Model based on Trust Theory and Expectation Confirmation Theory

Digital trust is born with the evolution of digital society. It an inescapable topic in society and it developed from traditional interpersonal institutional has been extensively used Internet space. At present, research on rare. Based Trust Theory Expectation Confirmation Theory, this paper puts forward integration model user satisfaction as intermediary variable. Besides, develops a set scales for evaluating combined maturity points out that consists cognitive emotional trust. This assumed perception expectation indirectly affect through SPSS 23.0 to do reliability, validity test, exploratory factor analysis. The results found plays mediating role by fitting, evaluating, optimizing structural equation AMOS23.0. User partial between trust, complete These demonstrate two things. Firstly, society, construction users' based satisfaction. government should provide diversified high-quality e-government services far possible. Secondly, directly or affected expectation. build safe, green, harmonious environment users make consistent